Course Description

Course CodeCourse NameCreditsHours
3723054 Internet Advertizing 2.0 2
Description The Internet is becoming an important way to market your products and services. As a business owner, it is essential to understand the benefits of marketing on the Internet and the different options and technologies available. Simply having a web presence is not enough. Creating a website for your company is only the first step. Increasing usage of the Internet reduces traditional media's effectiveness as people give up their time for other activities such as watching TV and reading newspapers or magazines to the Internet. 1.Less costly compare to traditional advertising media 2.Increased exposure, no geographic boundary for Internet users 3.More personalized ads 4.More targeted audience 5.More accurate as it can be updated timely with minimal effort and cost 6.Easier to collect and track customer information