Course Description

Course CodeCourse NameCreditsHours
3723048 e-business management 3.0 3
Description Following the prevailing of the internet, the vigorous development e-commerce has given great impacts on traditional tangible stores and the whole marketing environments. Information Technology has not only changed our lives, but also changed consumers' behavior and marketing channels; and the e-commerce effect has already started to permeate into every stratum of business activities, including the exploitation, marketing, and after-sales service of new products, brings the industries infinite business chances. According to the reports of Institute for Information Industry, the market of internet shopping is going into its high development period, and as the idea of internet consumption disseminates gradually, the internet business transaction market of consumers' side also becomes an important internet business area. As the portal site operators think the environment of internet shopping in Taiwan as mature, now not only the B2C market seems full of potential, the C2C trend is also no