Course Description

Course CodeCourse NameCreditsHours
3723009 Creative Strategy 3.0 3
Description To learn thinking process of managing idea from gestation to provide the marketer with material which is capable of immediate and practical applicability. Also, we are learning by the Chief Executives and the teams who are leading the change. The porcess is including"Reinventing the Corporation""Re-engineering the business"or Breaking the Paradigm"etc. 1.The creative marketer 2.Techniques, Innovations 3.Re-engineering 4.A continuous improvement 5.The strategic management