Course Description

Course CodeCourse NameCreditsHours
3713012 Marketing Channel Management 3.0 3
Description A marketing channel is viewed as an interoganization system. The purpose of this course is to provide students concepts and techniques to mastr major managerial issues of marketing channel management. This course includes topics:Marketing Channel Environment,Market Channel Strategy and Planning, Marketing Channel Structure and Organization, Marketing Channel Relationship management, Marketing Channel System Performance, and International Marketing Channel.