Course Description

Course CodeCourse NameCreditsHours
3713011 Channels Management 3.0 3
Description As the orle of manager, can be operate as an organized system(network) of agencies and institutions which, in combination, performs all the activities required with relationship of knowledge. The forcus to link producers with users to accomplish the marketing task, through a variety of techniques and skills, including as follow: 1.Important concepts in retailing and wholesaling are defined and explained from a stragegic perspective. 2. Study channel management and the marketing mix. 3. Study channel planning, coordination and organization. 4. Study channel assessment and control.