| Description
| Seminar on Marketing Management About This Seminar
You have heard about the "total marketing approach." This seminar is intended for the manager who wants to design an integrated marketing program that is truly customer-oriented. This program will give you the knowledge and confidence you need to make the right decisions. This is a practical, participatory, skill-oriented seminar for those who want to improve their organization's overall marketing effectiveness.
This program will help managers in all areas - marketing and non-marketing - to reexamine, develop, and execute marketing, customer service, and product strategies for growth and profit in the new competitive environment. The participants will have the opportunity to share ideas with others, as they learn new ways to revitalize their organization.
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