Course Description

Course CodeCourse NameCreditsHours
3706064 Marketing Channel and Brand Strategy 3.0 3
Description The Objective of this course is to discuss major topics in marketing channel. A marketing channel is viewed as an interorganizational system involved with the task of making goods, services, and concepts available for consumption by enhancing their time, place, and possession utilities. It is to introduce student concepts and skills to master major issues in the class. Through case discussion, students will develop skills in making channel decisions. Course requirements are attendance, participation, presentations, brand function, and brand strategy.