| Course Code | Course Name | Credits | Hours |
|---|---|---|---|
| 3706030 | Advanced Marketing Management | 3.0 | 3 |
| Description | Marketing resembles design engineering ─it consists of putting together data, models, analysis, and computer simulations to design effective marketing plans. We focus on： l Define marketing engineering and internet marketing plans. l Strategic marketing. l Tactical marketing. l Includes discussion, tips and techniques for combining traditional marketing concepts with new web market methods. | ||