Course Description

Course CodeCourse NameCreditsHours
3705023 Customer Relationship Management 3.0 3
Description The objectives of this course are to learn the relationship between corporation and customer, to increase the profit by customer lifetime value through customer satisfaction and royalty. The topics of this course includes Concepts and Context of CRM, Consumer Behavior, Customer data mining, CRM system, Planning and management of CRM projects, Performance Measurement of CRM, Customer Relationship Management :Practices.