| Course Code | Course Name | Credits | Hours |
|---|---|---|---|
| 3703023 | Management Strategy | 2.0 | 2 |
| Description | Competitive strategy plays the key role in competitive market. This course introduces how to create and maintain the competitive advantage. The outline includes the core thinking of competitive strategy, value chain and competitive strategy, cost advantage, product difference, technology and competitive advantage, competitor selection, market segmentation, product replacement, and cooperation among different departments. | ||