||The purpose of this study is to provide an international and historical perspective on the situation in the Taiwan's textile industry and from this perspective on the suggest alternative for its future development. We begin our study of marketing and discuss the facts that form the foundation for the rest of the study. (1) Economics of the global textile industry. (2) The current state of Taiwan's textile industry. (3) The evolution of competitive strategies. (4) Countermeasures for industry. Product differentiation--higher value-added product, better quality, image or superior custmoer service. Computerization--utilize computerized information network for internal management and worldwide trade communication.