| Description
| 【Course Plan】
Course Objective： The main purpose which enterprises manage, lie in choosing to help enterprises to deal in the basic management topic , and to the relevant key element of enterprise's competitiveness, build and construct the basic important document of the competition advantage , in order to reach enterprise's operations objective.
Course Outline：
Importance of Management
Setting-up for Strategy
Cooperation and Competition Business Model
Valuation models of equity securities
Valuation models of debt securities
Capital structure theories
Valuation of investment project
Text & Reference Material：
(1) Ross,Thompson, Christensen, Westerfield and Jordon, 2004,"Fundamentals of Corporate Finance," 3rd ed.,McGraw Hill
(2) 謝劍平,財務管理--新觀念與本土化,智勝
(3) 李吉仁、陳振祥，2004，企業概論︰本質、系統、應用， 第二版，台北︰華泰文化出版公司
(4) Bartlett, Christopher A.; Sumantra Ghoshal; and Julian Birkinshaw. 2003. Transnational Management: Text, Cases,
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