Course Description

Course CodeCourse NameCreditsHours
3004118 Integrated Product Development of Branded Companies 3.0 3
Description This lecture introduces practical cases of branded companies, including market research & analysis, product plan & design, manufacture, and customer services. This class not only presents a global view of technical development, but also shares industrial experience from actual enterprises. This work investigates a life cycle of new products which is under development, and compares the theoretical methodology with the real experience. This knowledge may enlighten participants and speed up their progress in their future career path.