Course Description

Course CodeCourse NameCreditsHours
1418011 Service Innovation and Entrepreneurship 2.0 2
Description The course intends to encourage the participant to become an entrepreneur and handle with these challenges. A start-up company is different from well-developed one due to limited resources. Usually, to response customerˇ¦s requirement, the entrepreneur must take multiple criteria into consideration simultaneously. Managers must have excellent leadership skills in order to run a start-up company which has lots of challenges, such as: niche market located and brand diffusion. The course includes three parts: Part I build studentsˇ¦ concept about service innovation and entrepreneurship. Part II is about service innovation market identification. Part III is about service marketing management of a start-up company. The efficient marketing activities enable business to approach customerˇ¦s requirement, to bring their customer product (or services) and get customerˇ¦s feedback. Also, the marketing management helps entrepreneur to reach their potential investor to obtain more resou