| Description
| The course intends to encourage the participant to become an entrepreneur and handle with these challenges. A start-up company is different from well-developed one due to limited resources. Usually, to response customer’s requirement, the entrepreneur must take multiple criteria into consideration simultaneously. Managers must have excellent leadership skills in order to run a start-up company which has lots of challenges, such as: niche market located and brand diffusion.
The course includes three parts: Part I build students’ concept about service innovation and entrepreneurship.
Part II is about service innovation market identification.
Part III is about service marketing management of a start-up company. The efficient marketing activities enable business to approach customer’s requirement, to bring their customer product (or services) and get customer’s feedback. Also, the marketing management helps entrepreneur to reach their potential investor to obtain more resources.
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