Course Description

Course CodeCourse NameCreditsHours
1418008 The Brand Management and Marketing of Entrepreneurship 2.0 2
Description When entrepreneurs are building a startup company, they also need to consider its brand building. If they can construct a clear positioning of the brand in the beginning, they are able to have their new business with a better brand equity immediately, and improve entrepreneurial chances of success. After the completion of construction of the brand, entrepreneurs need to design marketing programs for consumer marketing activities, and promote its brand to create good brand equity. In the meantime, consumers will have a better brand awareness of these new companies, enhancing customer loyalty and increasing opportunities for entrepreneursíŽ entrepreneurial success.