| Description
| Entrepreneurs should consider consumers’ understanding and acceptance of new products (innovative products) in their new ventures. If a start-up company conducts consumer behavior survey in the beginning, the new business is able to identify the target customer base from the start, and analyze the target consumer preferences, including quality requirements, functional preferences, amount of possible purchase, types of consumer access. By understanding target consumer preferences, entrepreneurs can plan appropriate marketing programs, and improve business opportunities for success.
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