| Description
| E-marketing is the conducting of business on the internet, not only buying and selling but also servicing customers and collaborating with business partners. This course will introduce the e-marketing by the way of concept, theory and case study. This course will study how to develop the business on the internet. Production innovation is very important in e-marketing. Production R&D Innovation Management course focuses on the particular interest to those students who are considering Production R&D development of an innovative business opportunity or innovation management skills.
This part of course not only discusses the basics toolkits for every innovator needs, but also provides the practice workshop of systematic innovation. Major topics include how to identifying the opportunity and problem of Production R&D; discover the new ideas; develop the solution; demonstrate the innovation; and the TRIZ works. Many of the examples will also be discussed in their entrepreneurial approaches
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