| Course Code | Course Name | Credits | Hours |
|---|---|---|---|
| C275008 | International Marketing | 3.0 | 3 |
| Description | Management of marketing in international business. Includes marketing research, pricing, promotion, and distribution in the international environment. Examines marketing problems arising from various degrees of foreign involvement (exports, licensing, foreign subsidiaries). Prerequisite: MARK 5311 (MARKETING). | ||