| Description
| With the development of cloud computing services and Internet services, it has generated a very huge amount of data. How to handle and store this big data and how to mine useful knowledge from big data have become popular research topics. The contents of this course also include how to handle and store big data, and how to develop marketing and customer relationship management strategies thru big data analysis, and various big data case studies.
Close relationship between enterprise and customer and utilization of huge customer database enhance the customer satisfaction and loyalty which create customer lifetime value and enterprise revenue. The contents of this course also include the essence of customer relationship management, customer behavior, customer data mining, customer relationship management system, performance evaluation of customer relationship management and various customer relationship management case studies.
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