| Description
| The Objective of this course is to discuss major topics in Channels Strategy. A marketing channel is viewed as an interorganizational system involved with the task of making goods, services, and concepts available for consumption by enhancing their time, place, and possession utilities. It is to introduce student concepts and skills to master major issues in the class. The topics are function and flow of channel, channel behavior, and channel strategy. The topics of the logistic management are: 1. Logistics management & Strategy 2.Transportation 3.Inventory maintenance 4.Order processing 5.Purchasing 6.Warehousing & packaging 7.Materials handling 8.Logistics costs 9.Logistics customer service 10.Productivity measurement .11.Case study.
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