| Description
| Facing international diversified geography and heterogeneity demand，the main goal of this course is how to study and develop effective international marketing strategy and management. Students will learn that how international companies, in the changing business environment, successfully enter the international market, and then expand the international marketing strategy and activities, construct competitive advantage, and create excellence business performance. The course through the systematic introduction of international business, international environment, international market entry strategies, international marketing strategy and marketing mix decisions, etc., and the use of case studies to academic theory and management practices for the link, trains students to develop knowledge in the international marketing of and methods, This course is expected to enable students to understand the international market situation, and allows students to have the ability to plan and implement
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