| Course Code | Course Name | Credits | Hours |
|---|---|---|---|
| AB03073 | Information Services and Customer Relationships | 2.0 | 2 |
| Description | This course explores how information technology transforms business-customer interactions and introduces the core concepts of Customer Relationship Management (CRM). It emphasizes data-driven decision-making to help students understand customer behavior and develop effective strategies. Students will learn to design customer-centric service experiences and enhance their relationship management skills through industry case analysis and tools for data insights. | ||