| Description
| This course focuses on the strategic application of cultural transcreation within the contemporary creative industries. It explores how cultural content can be transformed into creative resources that are understandable, perceptible, and capable of inspiring new forms of creation. Through the transformation of culture, knowledge, and symbols into new carriers, cultural transcreation is positioned as a foundational mechanism for driving cross-disciplinary innovation.
Emphasizing the role of cultural translation as a bridge between cultural values and creative applications, the course guides students to understand how such processes can be practiced across diverse industry contexts. In addition to theoretical exploration, the course highlights the practical dimension of cross-disciplinary innovation. Through a range of case studies, students will examine how to navigate between cultural content, industry demands, and social contexts to develop culturally sensitive and strategically soun
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