Course Description

Course CodeCourse NameCreditsHours
A502250 AI and Cultural Strategy 2.0 2
Description This course aims to develop students’ ability to apply AI-based data analysis and generative technologies in combination with cultural content design and industry case studies to create strategic cultural and creative proposals. The curriculum covers cultural issue research, AI application methods, and data storytelling techniques. By examining AI-driven marketing practices, the course fosters students’ capacity to enhance their influence in cultural industries and community communication.