Course Description

Course CodeCourse NameCreditsHours
9805110 Research Methods 3.0 3
Description This course introduces the fundamentals of business research methods. Upon the completion of the course, students are expected to be able to design and conduct a business research, to evaluate its performance, and to write the results into a research report. Topics to be investigated include: (1) Properties and Process of Business Research; (2) Design of Research; (3) Collection of Data and Information; (4) Information Analysis, Presentation and Inference