Course Description

Course CodeCourse NameCreditsHours
9304002 ocial Sciences Research Methodology Seminar 1.0 1
Description The aim of this course is to introduce students to understand the advanced data analysis methods on in business disciplines. Students will gain an understanding of how the Likert-scale data can be analysed in the major social sciences journals. The overall aim is for students to develop the background needed to undertake research required advanced data analysis techniques such as covariance-based SEM, component-based PLS. HLM, LGM, and formative construct development techniques.