| Description
| This course examines the design of experiences within services and specific contexts, focusing on behavioral patterns, storytelling strategies, and situational design to enhance user experience. Topics include ritual and behavior design, narrative experience, customer journey mapping, and experience value creation. Students will employ research methods such as observational studies, service experience analysis, and roleplaying to explore how to design emotionally resonant and culturally significant service experiences, ultimately improving the quality of everyday interactions.
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