| Description
| Customer buying behavior on the interactive media is different with the traditional commercial environment. The topics include interactivity, and virtual experience. Topics of this course include: the economic of electronic market, customer buying behavior theory, virtual community, virtual experience, quality of interactivity, interactive technology, customer service on the Internet, levels of customer relationship, transaction cost theory, Internet business model, interactive technology and customer and channel relationship. Harvard Business School case method will be used.
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