| Course Code | Course Name | Credits | Hours |
|---|---|---|---|
| 5714006 | Channel Strategic Management | 3.0 | 3 |
| Description | This course includes:1. Important concepts in retailing and wholesaling are defined and explained from a strategic perspective; 2.Study channel management and the marketing mix; 3.Study channel planning, coordination and organization; 4. Study channel assessment and control. | ||