Course Description

Course CodeCourse NameCreditsHours
5705498 Electronic Commerce 3.0 3
Description This course mainly includes the following topics: 1.Overview of EC; 2.The opportunity and risk evaluation; 3.The business models of EC and impact on traditional businesses. 4. User interface planning; 5.The marketing strategies of EC; 6.How to install an EC; 7.Online transaction mechanisms and information security etc. Some real-world cases will also be discussed to enhance students' understanding and obtain the best learning effects.