| Description
| This is an advanced course in marketing management for high-tech firms. The objective is to help students become familiar with industrial analysis and marketing management through marketing theories and cases. The key concepts include traditional marketing management, B2B Marketing Management, the introduction of high-tech Industry marketing, high-tech company's strategy and culture, relation marketing, marketing-R&D interaction, marketing research in high-tech markets, understanding high-tech customers, distribution channels and supply chain management, pricing consideration on high-tech marketing, advertising and promotion, E-business, case study, and term project.
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