Course Description

Course CodeCourse NameCreditsHours
5705267 Marketing Strategy and Business M&A 3.0 3
Description This program is designed to help students learn about and apply the concepts and practices of marketing as they are used in a wide variety of settings in product and service firms, consumer and business markets, organizations, business. The topics covered in this class include: The concept of marketing, marketing environment, marketing strategy, marketing competition, merger & acqusition( M&A) Strategy, negotiation strategy. After taking the course, the students should be able to make the best manage decisions under the internationalized and changeable marketing environment.