| Description
| This program is designed to help students learn about and apply the concepts and practices of branding as they are used in a wide variety of settings in product and service firms, consumer and business markets, organizations, business. The topics covered in this class include: The nature of brand, brand marketing, brand competition, brand strategy , merger & acqusition( M&A) Strategy. After taking the course, the students should be able to make the best brand decisions under the internationalized and changeable marketing environment.
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