| Description
| The Objective of this course is to discuss major topics in channels strategy and management. A marketing channel is viewed as an interorganizational system involved with the task of making goods, services, and concepts available for consumption by enhancing their time, place, and possession utilities. It is to introduce student concepts and skills to master major issues in the class. Through case study, students will develop skills in making Channel Strategic decisions. Course requirements are attendance, participation, presentations. The topics have function and flow of channel, channel behavior, channel strategy and channel management.
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