| Description
| This program is designed to help students learn about and apply the concepts and practices of branding marketing and organization strategy as they are used in a wide variety of settings in business markets. The topics covered in this class include: brand equity, brand marketing, brand competition, organization design, organization power, organization polices, organization culture. After taking the course, the students should be able to make the best brand and organization decisions under the internationalized and changeable environment.
|
|---|