| Description
| Marketing public relations is a part of marketing, which contains a series of corporate planning procedures, such as planning, execution, and revaluation. Its purpose is to induce customers' purchasing and boost customers' satisfaction. It conveys the messages that meet customers' needs, expectations, concerns, and benefits via the conduits that people would trust. The course aims to help students to understand major issues in public relations, such as, how to make public relations plan, how to deal with the media, how to hold press conferences, how to draw up news release, and how to use public relations to successfully market your products.
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