Course Code | Course Name | Credits | Hours |
---|---|---|---|
5701018 | Topics on Marketing Management | 3.0 | 3 |
Description | To make students have a better understanding on various topics regarding marketing Management. Topics are as follows: 1. Service Marketing, 2.Relationship Marketing, 3. Brand Management, 4. Word of Mouth Marketing, 5. Market Orientation, 6. Marketing Strategy, 7. Other topics students are interested in their related researches. |