Course Description

Course CodeCourse NameCreditsHours
5701018 Topics on Marketing Management 3.0 3
Description To make students have a better understanding on various topics regarding marketing Management. Topics are as follows: 1. Service Marketing, 2.Relationship Marketing, 3. Brand Management, 4. Word of Mouth Marketing, 5. Market Orientation, 6. Marketing Strategy, 7. Other topics students are interested in their related researches.