| Course Code | Course Name | Credits | Hours |
|---|---|---|---|
| 4835052 | Services Marketing and Management（EMBA） | 3.0 | 3 |
| Description | The course mainly discusses concepts of services marketing and management. The contents will include following topics：（1）classification of services, （2）the service encounter, （3）service quality,（4）service innovation, （5）service failure, （6）service recovery, （7）service strategies, （8）customer satisfaction, （9）service pricing.,(10) case study. | ||