| Course Code | Course Name | Credits | Hours |
|---|---|---|---|
| 4835035 | Seminar of Services Marketing and Management（EMBA） | 3.0 | 3 |
| Description | The course mainly discusses concepts of services marketing and management. The contents will include following topics：（1）classification of services, （2）the service encounter, （3）service quality,（4）services cape, （5）service failure, （6）service recovery, （7）service strategies, （8）customer satisfaction, （9）customer value management,（10）service pricing. | ||