Course Description

Course CodeCourse NameCreditsHours
4835010 Business Research 3.0 3
Description The nature of business research、scientific method、conceptual foundations of research、theory and research、elements of research and research process、research problem and hypothesis、literature review and variable of research、constructing operational definitions、measurement、modeling theoretical structures、research design、 research proposal、survey research、questionnaires、interview technique、documentary historical method and observation、case study、scaling、experiment、data analysis、univariate analysis and general statistical analysis、multivariate analysis、the interpretation of data、research report、policy implication of business research.