| Description
| The Objective of this course is to discuss major topics in Brand and Channel Strategy. A marketing channel is viewed as an interorganizational system involved with the task of making goods, services, and concepts available for consumption by enhancing their time, place, and possession utilities. It is to introduce student concepts and skills to master major issues in the class. Through case discussion, students will develop skills in making Brand and Channel Strategic decisions. Course requirements are attendance, participation, presentations. The topics have brand function, brand equity, brand strategy, l the nayure, function and flow of channel, channel behavior ,and. channel strategy.
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