| Description
| In this course, we discussed how to manage design brands and online media application to assist product advertising and marketing purposes from the perspective of design management, thereby increasing the product exposure and sales opportunities. The course content includes definition and structure of e-commerce, product brand definition and design, product photo photography, product video creation, channel management and live broadcast, online fundraising activities, etc. In addition to theoretical and technical teaching, the course will also be supplemented by case studies to strengthen students' understanding and achieve the best learning effect.
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