| Course Code | Course Name | Credits | Hours |
|---|---|---|---|
| 3862204 | Marketing Research and Analysis | 2.0 | 2 |
| Description | To help th3 students to know the connotation, development and procedure of marketing Research by th3 view of practice application. Secondary, help the students to design and distribute the questionnaire by the way of coses practice. To collect, anslysis and explain the data of market survey by application of EXCEL software. Finally, to develop the student's ability and basic concept of the activity of Marketing Research by the way of cases report and practice. | ||