Course Description

Course CodeCourse NameCreditsHours
3732003 Big Data Analytics for Business Intelligence 3.0 3
Description This course aims to teach the theory and practice of big data analytics, machine learning, and artificial intelligence in business contexts, with a focus on using Generative AI to lower the barrier to programming and enhance problem-solving skills. Topics include deep learning fundamentals, Generative AI architectures, data cleaning, feature engineering, model building, and data-driven business decisions. Through hands-on labs, assignments, group projects, and real-world case studies, students will learn to use Generative AI tools for coding, analysis, and model validation. The course helps students integrate theory with practice, strengthen implementation skills, and apply AI and big data in business management.