| Description
| In recent years there has been a growing interest in the issues of processing of customer complaints and claims for the textile and clothing industries. It might not be pleasant for companies to have deficiencies in their products or services pointed by their customers. However, processing of customer complaints and claims constitutes positive action to create a better marketing system by learning a great deal from those problem. Therefore, the course covers:
(1) The differences between complaint and claim.
(2) Analysis of customer complaints and claims.
(3) Immediate action regarding a claim.
(4) Countermeasures for prevention of recurrence.
(5) Utilization of information on complaints and claims.
(6) Establishment of feed-back system to achieve continuous improvement.
|
|---|