| Description
| The course provides students a case study of the whole spectrum of textile marketing issues,Essentially the course gives students flexibility in choosing their own subject of study from the various cases available.Student should submit several papers durning the course.
(1)The Basic fuctions of textile marketing.
(2)Broadening an organization's marketing scope.
(3)Price planning.
(4)Promotion planning.
(5)Distribution planning.
(6)Product planning.
(7)Consumer analysis.
(8)Global competition and new marketing strategy.
(9) The important functions of textile marketing.
(10) Information for marketing decisions.
(11) International textile competition and marketing research.
(12) A successful approach to marketing in Taiwanese textile industry.
Essentially the course gives students flexibility in choosing their own subject of study from one of the above issues. Students should submit several papers durning the course.
|
|---|