| Description
| The course provides students a case study of the whole spectrum of textile marketing issues as the follows:
(1) The important functions of textile marketing.
(2) Information for marketing decisions.
(3) International textile competition and marketing research.
(4) A successful approach to marketing in Taiwanese textile industry.
Essentially the course gives students flexibility in choosing their own subject of study from one of the above issues. Students should submit several papers durning the course.
|
|---|