教學大綱與進度
課程基本資料:
學年期
課號
課程名稱
階段
學分
時數
修
教師
班級
人
撤
備註
99-1
138587
經貿英文
1
3.0
3
★
楊韻華
四英三
43
1
教學大綱與進度:
教師姓名
楊韻華
Email
yhyang@ntut.edu.tw
最後更新時間
2010-09-10 13:50:14
課程大綱
Course Description: The course is designed for English-major students who wish to increase their knowledge in business-related issues and expertise in future business practice. All students enrolled in this course are expected to be equipped with an advanced level of English proficiency as well as basic knowledge of effective business communication as it continues where Business English Writing left off. This course covers fundamental business concepts, important current business events, essential business terms, and comprehensive language used in business practice. Business content vocabulary incorporating several main business categories / disciplines will be introduced. Also, students are required to read the current issues of several prestigious business publications, including but not limited to, Fortune, The Economist, BusinessWeek, Wall Street Journal and the New York Times.
課程進度
Weekly Syllabus Week / Date Content Reading Business Vocab. Wk 1 Orientation / The Joy of Economics Wk 2 Economics: The Case for Globalization The Changing World Wk 3 Economics: The Case for Globalization The Changing World Wk 4 Brands and Branding: What is a brand? Business and Businesses Wk 5 Brands and Branding: The financial value of brands / The social value of brands Business and Businesses Global Trading WK 6 Brands and Branding: What makes brands great? Global Trading Sustainable Development WK 7 Economics: The lopsided world economy --The phony recovery Production WK 8 Economics: The lopsided world economy --The phony recovery Sales WK 9 Economics: The lopsided world economy --China’s rise Business Performance WK 10 Economics: The lopsided world economy --China’s rise Finance WK 11 Brands and Branding: Best practice in Branding---Brand positioning and brand creation Marketing WK 12 Brands and Branding: Best practice in Branding---Brand positioning and brand creation Increasing Sales WK 13 Brands and Branding: Best practice in Branding---Brand experience Customer Services WK 14 Brands and Branding: Best practice in Branding---Visual and verbal identities Services WK 15 Brands and Branding: Best practice in Branding---Visual and verbal identities Managers WK 16 Brands and Branding: Best practice in Branding---Brand communications Employees WK 17 Review Review WK 18 Final Exam
評量方式與標準
Course Objectives: This course centers its focus on understanding business context in English, and it aims to help the students: (1) learn about business through the medium of English (2) promote high level of awareness of the business climate (3) improve reading comprehension of articles relating to business (4) develop functional business language in English Course requirements: Each student must complete the following requirements: 1) attendance* noted for grading details 2) reading all materials assigned 3) taking lecture notes 4) in-class oral quizzes (Q&A) based on the reading materials Grading Policy: 1) Final Exams 30% 2) In-class oral quizzes 20% 3) Lecture notes 20% 4) Attendance 30% Leaves and Absences: 1) Any AWOL will result in the penalty of 10% semester grade deduction. 2) Penalty-waiver can be granted for any absence w/ official document at the instructor’s discretion. It is only limited for one time in the entire semester. Should there be any major incidents and issues, special considerations will be given after thorough discussion with the student(s) and the class advisor(s). 3) Each lateness, after the instructor finishes the second-round roll call, will result in the penalty of 5% semester grade deduction. Oral Quizzes Guideline(s): 1) Each class session will begin with a few oral quiz questions. Students will be selected randomly by the course instructor to provide brief answers to the questions. Each question asked and answer will be rewarded 2 percent of semester grade (2 points on the percentage scoring scale). Failure will result in proportionate deduction. 2) Students will be divided into 10 to 15 groups, responsible for preparing questions based on the previous and current materials read and discussed. Students are also required to provide possible answers or interpretations to all questions asked, distributed by paper or electronic means. Lecture Notes Guideline(s): 1) All students are required to take notes on the lectures. All notes taken need to be compiled for submission a week before the midterm and final exam. 2) Supplementary content by student’s research will be considered for extra credit points.
使用教材、參考書目或其他
【遵守智慧財產權觀念,請使用正版教科書,不得使用非法影印教科書】
使用外文原文書:
(1) Collins CoBuild Business Vocabulary in Practice (2) The Economist Series: Economics, edited by Simon Cox (3) The Economist Series: Brands and Branding, edited by Clifton, Simmons, et al.
課程諮詢管道
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