| 課程編碼 Course Code | 中文課程名稱 Course Name (Chinese) | 英文課程名稱 Course Name (English) | 總學分數 Credits | 總時數 Hours |
|---|---|---|---|---|
| C245011 | 行銷通路與物流管理 | Marketing channel and logistic management | 3.0 | 3 |
| 中文概述 Chinese Description | 本課程目的在於讓學生瞭解通路策略之基本理論與整體架構，明瞭行銷通路的關係，知道並熟悉行銷通路策略的分析與研究方法，討論行銷通路策略的發展趨勢。而授課主題包括通路的本質、功能與流程、通路行為與通路策略等。有關物流管理之內容如下： 1.物流管理和策略 2.運輸和配送 3.保管與包裝 4.定單處理 5.採購 6.物料搬運 7.物流成本 8.物流服務 9.資訊系統 10.物流生產力衡量 11.個案實務研討。 | |||
| 英文概述 English Description | The Objective of this course is to discuss major topics in Channels Strategy. A marketing channel is viewed as an interorganizational system involved with the task of making goods, services, and concepts available for consumption by enhancing their time, place, and possession utilities. It is to introduce student concepts and skills to master major issues in the class. The topics are function and flow of channel, channel behavior, and channel strategy. The topics of the logistic management are: 1. Logistics management & Strategy 2.Transportation 3.Inventory maintenance 4.Order processing 5.Purchasing 6.Warehousing & packaging 7.Materials handling 8.Logistics costs 9.Logistics customer service 10.Productivity measurement .11.Case study. | |||
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