| 課程編碼 Course Code | 中文課程名稱 Course Name (Chinese) | 英文課程名稱 Course Name (English) | 總學分數 Credits | 總時數 Hours |
|---|---|---|---|---|
| AB06030 | 企業競爭商業智能策略 | Business Intelligence for Improving and Sustaining Business Competitive Advantage | 1.0 | 1 |
| 中文概述 Chinese Description | 這個簡短的課程介紹了戰略框架和商業智能（BI）的提高和維持組織競爭優勢的技術。商業智能（BI）已經成為許多高層管理人員的重要議事日程，因為他們已經非常清楚其價值為各級組織提供了一個差異化競爭優勢。該課程向學生介紹的概念，模型，架構和BI的商業應用。主題包括企業分析，數據倉庫，數據挖掘和大數據，可以採用的商業應用，如資訊管理，財務，營運和社交化營銷。該課程的目的是為學生提供BI，企業戰略和組織的理解，使他們能夠運用適當的戰略和技術提高業務的競爭優勢。 | |||
| 英文概述 English Description | This short course introduces strategic frameworks and technologies of Business Intelligence (BI) for improving and sustaining an organizational competitive advantage.Business Intelligence (BI) has become an important agenda for many top executives because they have become extremely aware of its value in providing a competitive differentiator at all levels of the organizations. The course introduces students the concepts, models, architectures, and business applications of BI. Topics include business analytics, data warehousing, datamining, and big datathat can be employed to wide variety of business applications such as information management, finance, operations and social marketing. The purpose of the course is to provide students with understanding of BI, business strategies and organizations so that they are able to employ appropriate strategies and technologies for increasing business competitive advantage now and in the future. | |||
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